Small Business Tips
Small Business Websites - A Guide
Order of links - so a lot of times, you visit a small business website and they would proudly flag the "about us" link as their very first link. This is called as the pride link since they usually think that telling the people regarding the company is the most vital thing to do. It is important that the links are in order of importance and not in the order of the business owners' ego. If you utilize a website designer and he or she does ask you about the order of the link, chances are you must be utilizing someone else or at least be certain you educate yourself regarding online marketing because the website designer you have hired sure has not.
No focus - a lot of the small business websites don't have focus. When you enter and you are not certain on where you should go next would make it difficult for the user to know and understand precisely what he or she is supposed to do. The website must flow and the user must be able to make sense of the website in just a couple of seconds upon opening it.
No lead or no sale setup - a lot of the small businesses don't utilize their websites in order to boost their sales right away or even capture leads. It is nothing more than just a business card or an online brochure. At times, the information can be more confusing rather than it is beneficial. If the website of your competitors in the market is a lot easier to navigate as well as captures either the lead or sale, then you just lost a lot of clients. A small business website required to be even more on top of the catching leads rather than a business website since each and every customer lost counts more, go here for more info!
No analytics - a lot of small business websites don't have a clue on what people would do once they go into their websites. No clue what the users are really searching for and where they are losing their probable lead or sales. If the client just walked in and out of the place of work with the eyebrows raised, then there is something that you should do. And the same though applies to the process of developing a website. You necessitate to know what is going on with your small business website as well as what the users are actually doing there. If you want to learn more about small business websites, you can visit http://en.wikipedia.org/wiki/Website.